We create fun and beautiful toys that acknowledge and uplift children of all backgrounds, through conscious business practices that cause no avoidable harm.

My Life, My Experience
Our flagship "My Life" puzzle collection features stunning artwork by acclaimed global artists. Check out the diversity, culture, and fun!
Diwali Greetings!
Dust off those diyas - Diwali is around the corner! Peek inside at our special Diwali puzzle collection.

We wanted to do something that matters. Play matters. It holds the key to unlocking the human potential, enlivening families, and bettering lives.

Stomp to the Rhythm
Kick up your feet and dance along with our festive dancers in this fun dance-themed puzzle collection!
Oversized Fun.
Watch little eyes light up and little hands clap with pride at having tackled a big project!

